Well probably not all, because we've got no interns here so we may have missed a few. With that admission out the way, here's a graph of the number of editions of Thrasher (that we found) which featured snowboarding in some way which accurately(ish) charts the exact(ish) amount of shits that skateboarders gave about snowboarding over time...
Let's take a look at the best bits.
The first appearance we found was this advert/review of a Slicker snowboard/snurfer in the November 1982 edition...
(click on the images to embiggen them)
December 1982. The next month Slicker were back and throwing some advertising budget at the mag, apparently advertising the Slicker as some sort of penis enhancement product.
"Hey, wait a minute. What's this? This ain't skateboarding."
November 1983 and now a bunch of other snowboarding companies also started to advertise...
That penis enhancement approach again
Flight's sponsored rider was the perfectly named - Lance Mountain.
"When it comes down to WINNING, Tom Sims dominates snowboarding."
"Only SIMS boards have stainless steel thrusters and other steel edges." Steel thrusters? Where do I get a set of those bad boys for my snowboard.
January 1984 Snowtech produces the world's dullest snowboard advert.
November 1985 and somehow Burton suits get even tighter
and also they've introduced some sort of cock leash. Looks painful
November 1986 and now we've got four pages and we're in colour.
May 1988 Snowboarding's first and only Thrasher cover marks the point that snowboarding went from obscure to really getting a lot of coverage. In this edition there was also a six-page article inside the mag. (click on the date if you want to see that).
That's Rob Roskopp who was a pro for Santa Cruz skateboards.
Terry Kidwell
Damian Sanders
George Pappas
A snowboard brand that must of only existed for all of five minutes in 1989
And some old bearded fella.
Please also take note of the skateboarder on the far right.
February 1989 Another four page article.
Note the abundance of silver duct tape.
July 1989 nice Burton ad.
November 1989 Craig Kelly's camp got four pages
Bert Lamar gets the contents page
And an add for Look snowboards
and Kemper opted for the most straight-forward ad message ever
Decmber 1989 A five page article...
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January 1990 A whole load of snowboard ads, but I particularly like this cartoon cautionary tale.
Which starred George Pappas' impressively hirsute belly
and an ad featuring Noah Salasnek, who it turns out was the inspiration for Shaun White's entire look.
February 1990 and six more pages of snowboard promotion.
Which included this picture of a snowboarding David Hasselhof
Classic Damian Sanders bedecked in Ocean Pacific
And a bloke in a thong
November 1990 A listicle article raging against the recent over-commercialisation of snowboarding. It's basically all today's internet articles in just four pages.
"Snowboarding has crossed international borders, transcended seasonal barriers, cracked the big resorts, garnished mass media exposure and been commercialized, incorporated and bastardized."
December 1990 Burton ad featuring a neon Karate Kid
February 1991 An article looking at the controversial new concept of the "snowboard park". Do snowboarders really need it and is it just a way to segregate snowboarders?
Also another set of awesome 90s snowboard shop cartoons
December 1991 Snowboarding gives something back to skateboarding
November 1992 A strange article about snowboarding adopting skateboard tricks. It's hard to get the point of it because it's both pro and anti snowboarding in some ways, but it seems it's mostly raging against the renaming of skateboarding tricks by snowboarders and it does seem to indicate a shift in Thrasher's interest in snowboarding.
"Without skateboarding, snowboarders wouldn't have jack."
Followed by an interview with Craig Kelly.
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The picture on the bopttom right is Craig and Adam Yauch from the Beastie Boys
"Tricks that were born on the streets, ramps and bowls of the world have been taken from skateboarding and bastardized into the snowboarding vocabulary. Some have risen to stellar heights and others have slumped to hideous lows. Sno pro extraordinaire Jeff Brushie explains..."
A new album by Hootie and the Blowfish on the right there
From that point on snowboarding turned into a regular two-page column called Cold Snap (you can see them all here). Although the coverage was steady for a while here it was minimal and formulaic and we can't find any stand-out interesting articles or ads from December 1993 onwards.
This sequence was directed M. Night Shyamalan
And there you have it. Snowboarding had it's moment on the front page and generated a whole lot of interest for a while, but it was eventually relegated to the back pages, before being quietly dropped. Along the way though they managed to capture lots of interesting moments and if you fancy having a browse though their impressive archives here's the link.
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