Gary Harbon, from Carmarthen, built a snowboard, out of carbon.
This year there's a new British snowboard company on the block called Snow Candy. We interviewed them to try and find out just what the hell was going on...Who are you and what made you want to start...
View ArticleScientifically this is the most fashionable man in snowboarding
The first Whitelines magazine of the season, the buyers' guide, is out on the shelves now and the quick purchasers amongst you might have noticed that a couple Ā of the pages have been coloured in by...
View ArticleZoo York Snowboards, the megacorporation and the ghost of Ed Hardy
Zoo York are the latest non-snowboard brand to try and break into this market, but unlike the recent successes by Nike and Adidas, Zoo York's efforts are a case study in how it shouldn't be done. This...
View ArticleThe first edition of Whitelines - a glimpse into the snowboarding world of 1995
Now that we've saved Whitelines by taking the time explain to them why print is deadĀ and what they need to do to save themselves, we figured the next thing we should do is critique the very first...
View ArticleThe Death of Reef's Asspirational Marketing Strategy
Here's a little story about what happens when you build your brand based purely on the objectification of women...In 1984 two Argentinian brothers Fernando and Santiago AguerreĀ started up a company...
View Article/r/snowboarding - The biggest snowboard site you've probably never heard of...
Somewhere within the baffling internet behemoth that is reddit there's a large and active community of snowboarders. We thought we'd find out what the hell was going on so we interviewed one of the...
View ArticleRuroc Now Sell Magic Snowboards!
The most inexplicable brand in snowboarding is back with another questionable product...In our most recent Whitelines article we took an in-depth look at the entirely vapid topic of British...
View ArticleThe 12 Best eBay CRAZY SKI HATS!
eBay now have a specific section of their site called 'Crazy Ski Hats'. It was our destiny to find out more...Just in time for the release of the new Teenage Mutant Ninja Turtle movie the crazy hat...
View ArticleWhen Thrasher Magazine Did Snowboarding
Some poor intern at Thrasher Magazine has been busy scanning every page of every back issue and uploading it onto the internet. That's an incredible administrative feat from a very unlikely source....
View ArticleThe Lost World of Snowbaord
The one thing that's had the largest effect on snowboarding in the last few years has been the rise of the internet. By that, what I mean is the rise of the internet and it's keyboard-mashing hordes...
View ArticleWhere Are Snowboards Really Made? Illicit Investigates...
Strange fact: The majority of snowboards are not built by the snowboard brands. That's something most snowboarders aren't aware of and most of the companies keep very quiet about. It's all about as...
View ArticleCoroflot and the world of tomorrow snowboarding
Coroflot is a site for budding designers/creatives to publish their portfolios in the hope of attracting a job. There's some good stuff on there and some very strange stuff, so this week we trawled...
View ArticleRants From The Mountain - The Vilest Snowboard Book Ever Written
A few weeks ago I reviewed two self-published books, one was great, the other incredibly dull, but as I mentioned I had planned to review three. This week we deal with that third book - Rants From The...
View ArticleThe Dirty Protest & How many socks do you really need?
This season I've been doing some colouring-in to help fill the pages of Whitelines magazine, so for the first time this stuff is being looked over by the terrified eyes of some professional editors....
View ArticleThe Curious World of Snowboard Cosplay
Skiers dressed in damp, crotch-splitting animal onesies has been one of this seasons most notable clothing trends, but it's possible to put a lot more effort in. These days there's a group people who...
View ArticleThe First Edition of Blunt Magazine - What was all the fuss about?
In the early 90's Ken Block (him of the spinny cars) and Damon Way, decided to use the shotgun approach to entrepreneurism and start-up every company. Within a few years they'd created Eightball...
View ArticleA Guide to The 19 Greatest Snowboarder Autogrammkarten
As well as a shared enthusiasm for leather shorts and coach tours, the people of Germany, Austria and Switzerland also love amassing collections of autographed celebrity photo cards. That's been a...
View ArticleTop 141 Snowboarding Celebrities Megapost
We've been collecting snowboarding celebrity sightings for over seven years and occasionally producing the odd top 10 article, but today we've gone all in and thrown all 141 confirmed snowboarding...
View Article4 Things Isabella LaboĢcks' appearance in Playboy tells us about the current...
Over a year ago we put togetherĀ an articleĀ looking at what was then a small trickle of professional snowboarders who had taken their kit off for publicity. At that time there were 7 ladies and 5 guys...
View ArticleAlibaba and the 40,000 Crappy Snowboards
The Chinese eCommerce group Alibaba is about to go public in what is expected to be the largest tech IPO of all time. 80% of everything sold online in China goes through this company and they flog more...
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